Reading Rainbow raised more than $5.4 million by the July 2 cutoff for its Kickstarter campaign. On June 26, Burton announced that comedian Seth MacFarlane would match up to $1 million, which brings the combined total of pledges to more than $6 million.
Update 21: HUGE NEWS! Seth MacFarlane Will Match Our NEXT $1,000,000 OF PLEDGES! · Bring Reading Rainbow Back for Every Child, Everywhere.
Reading Rainbow is also among Kickstarter's all-time Top 5 highest earning campaigns, alongside "Veronica Mars," Pebble, Pono and Ouya. Each of those campaigns on June 30 offered rewards to donors who support Reading Rainbow in its final two days.
Reading Rainbow Kickstarter Nabs Rewards From Ouya, Pebble, and Veronica Mars